Tara Aaron presented to an international trademark audience at the recent Pharmaceutical Trademark Group conference in Berlin, Germany, on October 3, 2019. She gave a lecture to hundreds of trademark professionals and in-house pharmaceutical trademark attorneys from all over the world on the General Data Protection Regulation and the California Consumer Protection Act, and the challenges these new laws present to the pharmaceutical industry in its trademark enforcement efforts and counterfeit prevention measures. Tara was invited to present this lecture because of her certifications in U.S. and E.U. privacy law, her extensive experience in counseling clients in challenging industries on these new regulations, and her widely distributed writings on the topic, in particular with respect to the effect of the GDPR on cybersquatting investigations and domain name disputes.
Founded in 1970, PTMG has been a success story ever since: over more than 4 decades a family-like group of specialized trade mark professionals, with a high representation from the pharmaceutical industry, has evolved. The initial ideas of our founders are still up to date, since the original challenges to create successful global pharmaceutical brands subsist to this day. New developments such as the digital revolution and the increased importance of regulatory aspects have led to additional challenges. PTMG today is a lively organisation bringing together a group of highly dedicated trade mark professionals with a lot of passion for, as well as experience in, the pharmaceutical field.